Journify, a U.S. and U.A.E.-based composable data platform that also offers a conversion API tool has secured $4 million in funding. Launched in March 2024, Journify applies AI in a number of advertising use cases including predictive AI for user behavior analysis, advanced, cross-channel attribution and real-time data health alerts. The round was led by VC firm Silicon Badia.
Snap is also seeking to enhance brand safety by offering a Brand Suitability Suite for advertisers on Snapchat. This is aimed at giving advertisers more control when it comes to “content adjacency.” They will have the choice of Full, Standard and Limited Tiers for their campaigns, where Limited excludes adjacency to even mildly sensitive content.
Companies pulling back from diversity commitments out of fear of right-wing boycotts may be in for a rude awakening: a new poll shows that 45% of Democrats have stopped shopping at their favorite stores because of politics, compared with just 34% of Republicans. Looks like Target isn’t the only target of left-wing consumer discontent.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.