Microsoft is relatively benign as Big Tech overlords go, but don’t imagine it’s any less interested in grabbing your data.  Its latest gambit is to purchase TakeLessons, a web marketplace for online and in-person classes.  TakeLessons offers mostly consumer-oriented subjects, which expands Microsoft’s reach beyond the business-oriented classes it already offers on LinkedIn Lessons.

We’re all about integration today, Dear Reader.  B2B data company ZoomInfo has purchased data quality and orchestration company RingLead, which will let ZoomInfo create unified profiles that combine a company’s own data with ZoomInfo information.  They’re not (yet) building the persistent database that marks a true CDP, but they are certainly providing tools to construct one.

Continuing its early fall shopping spree, Salesforce has signed a definitive agreement to acquire data protection and management company Own (it is also acquiring voice agent vendor Tenyx). In addition to analytics capabilities Own will enhance Salesforce’s existing data security tools. It has been a Salesforce AppExchange partner for over 10 years.