Twitch has flinched. The Amazon-owned live streaming platform has joined the list of companies caving to right-wing bullying, by reaching a deal to resolve claims that Twitch was part of a conspiracy to withdraw advertising from X. MediaPost reports the federal judge on the case has refused to accept the deal because the parties requested a nine month pause while they worked out details.
In other Google news, Firebase Studio has been launched to allow users to build quality AI apps “quickly, all in one place.” Studio is powered by Gemini and builds on the foundations of the app creation platform, Firebase, that Google acquired in 2014. Some people argue that no-code development of enterprise-ready AI apps is a threat to commercial SaaS software.
Marketing analytics platform Yotpo has acquired start-up CDP Coho AI under undisclosed terms. Yotpo’s main focus has been retention marketing. Coho’s data should help connect Yotpo’s online audiences to ecommerce loyalty programs, as well as support SMS and email marketing to known customers.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.