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Jumpshot Uses Mobile Panel to Expose Behaviors Inside Walled Gardens

Sometimes what companies do is less interesting than how they choose to present it. For example, Jumpshot tracks consumer behavior with a global panel of 100 million devices. They’ve chosen to describe that as a way to “unlock walled-garden data” so marketers can connect ad exposures to behaviors inside walled garden domains like Amazon and Google. They’re also positioning themselves as a campaign optimization solution, another hot topic. Two trends for the price of one.

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IOTA Foundation Launches Blockchain-Based Data Marketplace

November 29, 2017

IOTA is a distributed ledger (blockchain) system with no transaction fees. If that’s not enough to get you excited, how about this: they’ve just launched a pilot version of a data marketplace that will let owners sell data streams, mostly from Internet of Things devices. Whoa Nelly, eh? In theory, people could sell personal data streams too. The “no transaction fee” part of IOTA makes it all possible, since otherwise the transaction fees would make micropayments for data impractical.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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