This study by Smart Insights on digital marketing practices offers the rather sad news that about half of companies are stuck in the lowest maturity stages. Lack of qualified staff is the biggest obstacle to improvement, followed by low investment in platform integration. Not-so-fun fact: just 11% of respondents have a well-defined martech stack while 48% have no structured approach to selecting and integrating martech.
Operative’s State of Digital Advertising 1H 2023 report may not have the snappiest title ever, but it highlights why publishers care so much about identifying their users: advertising cost per thousand for identified users was 2x the CPM for unidentified users on Safari and 3X on Google Chrome. According to the report, publishers are pulling their low-value anonymous inventory into private channels where they can bundle it with higher value inventory to gain higher revenue over-all.
Deception’s not okay with California, so to ensure Google gets (and remembers) the message, CA’s Attorney General slapped a $93 million fine on the company for having led users to believe they were turning off location history, when in fact they either were not – or were inadvertently turning it back on. And Google also allowed personal ads to be shown after users toggled that option off. So, CA’s AG has helpfully sent Google (along with the fine) a list of a half dozen things it must do to comply.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.