Momentum Worldwide has been asking shoppers about their pandemic behavior. More than one-third (37%) started using grocery delivery services during the pandemic but just 12% of that group plans to continue. Here’s a surprise: as many miss in-store shopping for groceries (74%) as for clothing and shoes (75%). Try not to judge.
Votes, coronavirus cases, census households: measurement is a hot topic right now. TVision can’t solve any of those problems but does claim a better way to track TV viewers. Their latest semi-annual report finds that TV sets were on 77% more during stay-at-home periods, but viewability and attention went down. You’ll have to read the report to learn what that means.
Did someone say location data? Narrative will sell you that, along with demographics, devices, purchases, Web behavior, TV viewership, and other data from 30+ providers. Its online marketplace aims to remove the traditional hassle from customer data buying. Narrative just raised an $8.5 million Series A, bringing their total funding to nearly $14 million.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)