A new strategic partnership between Zenapse and LG Ad Solutions will support the use of Zenapse’s Large Emotion Model to power advertising across some 200 million LG smart TVs globally. Zenapse’s emotional intelligence AI and consumer psychographics data is expected to create more meaningful brand experiences to viewers. Raise your hand if you think AI adapting what you see to your emotional state is a good idea.

The U.S. Department of Justice has formally requested the sale of the Chrome browser among other measures following last August’s guilty verdict in its search advertising antitrust suit (not to be confused with last week’s guilty verdict in the adtech antitrust lawsuit). Google is asking for a much narrower focus on deals to be the default search engine for Apple, Mozilla and others. There will be a three-week hearing on the government’s proposals.

Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.