A new strategic partnership between Zenapse and LG Ad Solutions will support the use of Zenapse’s Large Emotion Model to power advertising across some 200 million LG smart TVs globally. Zenapse’s emotional intelligence AI and consumer psychographics data is expected to create more meaningful brand experiences to viewers. Raise your hand if you think AI adapting what you see to your emotional state is a good idea.

The U.S. Department of Justice has formally requested the sale of the Chrome browser among other measures following last August’s guilty verdict in its search advertising antitrust suit (not to be confused with last week’s guilty verdict in the adtech antitrust lawsuit). Google is asking for a much narrower focus on deals to be the default search engine for Apple, Mozilla and others. There will be a three-week hearing on the government’s proposals.

Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.