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Just 14% of Firms Are Ready for California Privacy Act: TrustArc Survey

Most industry observers expected the California Consumer Privacy Act to be substantially weakened before it took effect in January 2020. That still may happen. But if that doesn’t, many firms may be in trouble: just 14% are currently complaint although 84% have begun the process, according to a survey from TrustArc.. One relevant benchmark: only 26% are now GDPR compliant, nearly one year after GDPR went into effect.

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Ads.Txt Cuts Digital Ad Fraud 23%: Pixalate Report

March 21, 2019

Fraud prevention firm Pixalate took a closer look at digital ad fraud and found 21% of online ads were fraudulent in the fourth quarter of 2018. This was 17% higher the previous quarter, which Pixalate attributed to higher ad volumes make it easier for fraud to slip by undetected. One piece of good news: Websites using ads.txt to verify placements had 23% less invalid traffic than sites that did not.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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