Most industry observers expected the California Consumer Privacy Act to be substantially weakened before it took effect in January 2020. That still may happen. But if that doesn’t, many firms may be in trouble: just 14% are currently complaint although 84% have begun the process, according to a survey from TrustArc.. One relevant benchmark: only 26% are now GDPR compliant, nearly one year after GDPR went into effect.
ClickDimensions, which offers a marketing automation add-on for Microsoft Dynamics 365, has just purchased marketing dashboard vendor Sweetspot. There’s a certain CDP-ish ring to the deal, since SweetSpot assembles data from multiple sources (including “almost 50 prebuilt connectors”) and makes it available for analysis. But, no, this doesn’t make ClickDimensions a CDP.
Fraud prevention firm Pixalate took a closer look at digital ad fraud and found 21% of online ads were fraudulent in the fourth quarter of 2018. This was 17% higher the previous quarter, which Pixalate attributed to higher ad volumes make it easier for fraud to slip by undetected. One piece of good news: Websites using ads.txt to verify placements had 23% less invalid traffic than sites that did not.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.