Just 23% of Marketers Have Complete Customer Data: CMO Council Study

Of course, a truly complete view of each customer takes more than buying some data from LiveRamp. To give an idea of the challenge: a CMO Council survey for SAP Hybris found just 23% of marketing leaders have a comprehensive view of customer data from across their organization. Lack of actionable insights from data and analytics was the number one roadblock to delivering a seamless customer experience.