Of course, a truly complete view of each customer takes more than buying some data from LiveRamp. To give an idea of the challenge: a CMO Council survey for SAP Hybris found just 23% of marketing leaders have a comprehensive view of customer data from across their organization. Lack of actionable insights from data and analytics was the number one roadblock to delivering a seamless customer experience.
Customer Data Platform vendor Amperity, which launched its product just last month, has closed a $28 million Series B funding. The new round brings total funding to $37 million. Amperity was founded in 2016.
How about finding ideas the old fashioned way: by stealing them? Email deliverability experts Return Path have just enhanced their competitive intelligence tool with a database of millions of emails sorted by subject line, industry, and campaign type. The database also shows performance metrics so marketers can see which ideas are worth, shall we say, learning from.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.