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Just 24% of Omni-Channel Personalization Investments Are a Clear Success: Twilio Segment Survey

Twilio Segment doesn’t have identity resolution news today, but they did just issue a report that shows why it’s important.  As usual, consumers say they expect personalized experiences but also care about privacy and security.  Business answers are less predictable: 85% are providing personalized experiences but just 24% say their omni-channel personalization investments are a success.  (Another 59% say they’re “somewhat” successful.)

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Consumers Distrust Brands Yet Hope They’ll Do Good: Havas Survey

June 2, 2021

Covid may have changed some things, but consumers worldwide are as cynical about brands as ever, according to the latest Havas Meaningful Brands report.  Fewer than half (47%) see brands as trustworthy and 71% doubt brands will deliver on their promises.  Despite this pessimism, 73% of consumers believe that brands should act for the good of society and 53% say they’d pay more for a brand that takes a stand.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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