Just 29% of Retailers Recognize Customers Across Platforms: CommerceNext Survey

Retailers continue to struggle for access for complete customer data.  A CommerceNext survey of ecommerce managers found that only web analytics (95%), behavior (89%) and email/SMS interactions (83%) are used by more than half the respondents.  Underused sources include loyalty data (47%), point of sale purchases (44%), and customer service interactions (42%). An impressive 64% said they do incrementality testing but many fewer capture customer IDs (46%), do predictive scoring (25%) or attempt ID resolution (22%).

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AI-Based Version Tests Yield 68% Lift Over Marketers’ Choices: Persado Study

May 12, 2023

Persado was using AI to create marketing content when ChatGPT was still learning to sing Daisy. They haven’t had much attention recently but did just release this interesting study that found senior marketers do no better than chance at picking the winner among three possible email subject lines. The key is less that AI generates better content than that Persado tests many alternatives to find which performs best.

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Half of “Citizen Developer” Programs Fail: Webcon Study

May 11, 2023
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