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Just 31% of Advertisers Feel The Industry Uses Adtech Effectively

If you’re less confident than most that the ad industry will agree on a universal ID, bear in mind that just 14% of ad professionals told ID Comms that advertisers have a good understanding of how adtech platforms contribute value. Only 31% believe advertisers are using adtech effectively. Of course, they were describing the industry in general and not their personal level of understanding, which most would probably rate much higher.

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Technology Access Has Improved During Pandemic: Snow Software Study

November 16, 2020

If you have some spare empathy today, consider the plight of IT leaders. This Snow Software survey found their top three priorities – all tied at 38% — are the conflicting goals of adopting new technologies, reducing security risks, and cutting costs. Users also reported they feel more sympathy for IT leaders and 41% said their access to technology has improved in the past year.

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Stackline Partners with Gigi to Improve Streaming TV Measurement

January 10, 2025

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.

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