Low-code and no-code system development are often lumped together but this Creatio study highlights that they’re quite different. Actually, it just covers low-code, finding that just 6% of low-code development is done by business users without any IT involvement. It’s a safe bet that many more no-code developers are working outside of IT.
In case you actually read this newsletter for CDP-related news, we’ll share Algonomy’s latest update. They’ve added a bunch of new ecommerce connectors, improved controls over data access, program-level control groups, and enhancements for merchandising and product recommendations.
Marketing measurement expert Kochava has purchased identity graph builder DigiCenter. The deal will expand the Kochava Collective mobile data marketplace with richer data and added email and cross-device identity coverage. The combined business will have data on more than 1 billion hashed emails and 9 billion devices.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.