Back on the more familiar turf of marketing systems, a study from the CMO Council and Redpoint Global found that just 7% of companies can always deliver real-time data-driven experiences across all digital and physical touchpoints. Only 3% said all systems are totally connected although 24% said they’re working to make that happen. The biggest obstacles to data-driven customer strategy were organizational: budget (54%), lack of customer-centric culture (43%) and inadequate senior-level support (32%). Forty-two percent (42%) have installed ten or more marketing, data, analytics, or customer engagement systems in the past five years. Lots more good stuff inside.