Just 7% of Companies Can Deliver Real-Time Experiences Across All Touchpoints: CMO Council/Redpoint Global Survey

Back on the more familiar turf of marketing systems, a study from the CMO Council and Redpoint Global found that just 7% of companies can always deliver real-time data-driven experiences across all digital and physical touchpoints. Only 3% said all systems are totally connected although 24% said they’re working to make that happen. The biggest obstacles to data-driven customer strategy were organizational: budget (54%), lack of customer-centric culture (43%) and inadequate senior-level support (32%). Forty-two percent (42%) have installed ten or more marketing, data, analytics, or customer engagement systems in the past five years. Lots more good stuff inside.

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Radius Bundles Free, Unlimited B2B Data with Its Services

March 30, 2017

B2B data and predictive analytics vendor Radius now gives clients unlimited, no-extra-charge use of its business company and contact data. Radius leverages a “network of record” built by compiling information from public, commercial, and client sources. Data is refreshed continuously so changes from any source are quickly reflected. Client-provided data is used only to verify information from other sources, so data unique to one client is not shared with others. Packages start around $50,000 per year depending on the services.

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Salesforce Research: IT Leaders Focus on Budget and Security, Not Customer Experience

March 28, 2017

A survey by also placed cloud migration at the top of IT managers’ priority list, while SaaS ranked seventh. The managers’ biggest pain points were internal: budget (43%), security (40%), and keeping skills up to date (33%). Organizational alignment ranked sixth (26%) and connected customer experience placed tenth (24%). The group has its hands full: 37% were integrating more than 25 systems and 73% were integrating more than ten. Bear that in mind next time you ask IT for help.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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