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Just 7% of Companies Can Deliver Real-Time Experiences Across All Touchpoints: CMO Council/Redpoint Global Survey

Back on the more familiar turf of marketing systems, a study from the CMO Council and Redpoint Global found that just 7% of companies can always deliver real-time data-driven experiences across all digital and physical touchpoints. Only 3% said all systems are totally connected although 24% said they’re working to make that happen. The biggest obstacles to data-driven customer strategy were organizational: budget (54%), lack of customer-centric culture (43%) and inadequate senior-level support (32%). Forty-two percent (42%) have installed ten or more marketing, data, analytics, or customer engagement systems in the past five years. Lots more good stuff inside.

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Radius Bundles Free, Unlimited B2B Data with Its Services

March 30, 2017

B2B data and predictive analytics vendor Radius now gives clients unlimited, no-extra-charge use of its business company and contact data. Radius leverages a “network of record” built by compiling information from public, commercial, and client sources. Data is refreshed continuously so changes from any source are quickly reflected. Client-provided data is used only to verify information from other sources, so data unique to one client is not shared with others. Packages start around $50,000 per year depending on the services.

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Salesforce Research: IT Leaders Focus on Budget and Security, Not Customer Experience

March 28, 2017

A survey by Salesforce.com also placed cloud migration at the top of IT managers’ priority list, while SaaS ranked seventh. The managers’ biggest pain points were internal: budget (43%), security (40%), and keeping skills up to date (33%). Organizational alignment ranked sixth (26%) and connected customer experience placed tenth (24%). The group has its hands full: 37% were integrating more than 25 systems and 73% were integrating more than ten. Bear that in mind next time you ask IT for help.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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