Marketing and sales departments lag in their adoption of agile techniques, according to this report from Digital.ai. Software development (37%) and IT (26%) were most frequent users, compared with 7% of marketing and 5% of sales and sales operations teams. Just 51% of respondents said agile is used by more than half of all teams in their company.
Adtech vendor Criteo is making it easier for brands to purchase ads on retailer Web sites and apps with a self-service media buying platform. Several advantages here: an alternative to the Facebook/Google/Amazon triopology, targeting based with the retailers’ own first-party data, more efficient media buying, and more revenue source for struggling retailers.
Truthset has emerged from stealth with $4.75 million in seed funding. They plan to score the quality of data marketers purchase from other vendors, mostly by comparing information from different sources. Interesting concept but the value depends on how well they judge which sources to trust.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.