Sticking with email, Stensul found that nearly half (45%) of marketers are still coding their emails by hand while just 24% are using modules and templates. The manual coders spend four to eleven hours per email while the “no-code” users spend less than three. Advantage: no-code.
Switching to the consumer point of view, Merkle found that consumers are most comfortable when brands base personalization on purchase history and least comfortable when they use location, address, or income.
We have no real news today, Dear Reader, unless you care that Dropbox is buying file sharing service DocSend for $165 million. So let’s look at surveys instead. Validity reports that 33% of UK marketers store their email data in a CDP, which is impressive but still behind CRM (53%) and email systems (50%). Only 58% collect customer names in addition to email, and even fewer collect phone number, location, postal address, product interests, or preferred contact channel.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.