The U.S. Department of Justice has commenced a lawsuit against Adobe accusing it of making it hard to cancel subscriptions to Photoshop and other software. In particular, it is alleged that it concealed an expensive cancellation fee from consumers and that its customer service reps made canceling difficult. This follows a lawsuit last year in which the FTC accused Amazon of making it hard to cancel Prime membership.
It’s open season on TikTok. Their latest tormentor is the Federal Trade Commission, which has referred a complaint against TikTok and its owner ByteDance to the Department of Justice for violating, or being about to violate, the Children’s Online Privacy Protection Act. The FTC doesn’t usually announce such referrals but they made an exception because, well, it’s TikTok.
CDP Amperity is launching media measurement tools to help brands evaluate the impact of digital advertising on sales. It will directly integrate with ad platforms like The Trade Desk, Meta and TikTok, allowing brands to connect online and offline transactions to digital advertising in one platform. An expanded integration with Universal ID 2.0 will connect first-party data with privacy-safe identifiers to track advertising touchpoints across the web.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.