Kasasa Launches New Marketing Automation Platform

Kasasa (formerly BancVue) also traces its roots back more than a decade, although it too uses modern technology. But its new marketing automation system for small banks and credit unions would have seemed familiar in 1997, when banks were using MCIF systems like the original Alterian to load their customer files, unify the accounts belonging to the same individual, and run automated campaigns that sent targeted postal mailings for specific products. One difference is the channels now extend beyond snail mail to include email, digitial, social, Pandora radio ads and television content.