Kenyan startup MotiSure has launched an API-powered insurtech platform that provides personal accident cover for commuters and riders through embedding insurance in tickets and other points of sale within mobility.
The company, owned by Singapore-headquartered Sea, is hoping that the cringeworthy earworm will keep the platform top of mind for customers as it seeks to expand in Latin America’s $105bn online shopping market. It launched Shopee Brazil in 2019, initially only allowing people to buy items from merchants outside the country. It now offers access to local sellers and this year launched services in Mexico, Chile and Colombia.
Dawa Health, an e-health start-up company in Zambia, has announced plans to expand its digital health platform across nearby countries. It aims to empower women to receive remote maternal health services, thereby reducing the mortality rate of mothers in the region.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.