Kenyan startup launches lockscreen-based advertising platform

Kenyan startup Teleeza has developed a mobile content aggregation and advertising platform that utilises a smartphone’s lockscreen. Launched earlier this year, Teleeza allows users to easily and conveniently access customised content on their lockscreen, and has already onboarded over 55 local, regional and international publishers.

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IBM wins Africa cloud deals, set to help 6 African banks with data storage

September 23, 2021

International Business Machines Corp. won hybrid cloud deals with a number of Africa’s largest banks including South Africa’s Nedbank and Morocco’s Attijariwafa Bank. The U.S. tech giant is working with as many as six banks on the continent spanning from Mozambique to Nigeria. The deals will allow its African banking clients to store their information with some of it held internally in what’s known as private cloud and other data stored in public clouds.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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