AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring the ROI of influencer marketing campaigns, a challenge faced by Brand teams globally. Today, the company is announcing that it has raised $1 million in seed investment led by Dubai-based EQ2 Ventures. Other investors include Antler East Africa, Oui Capital, ArabyAds and an unnamed European family office.
PushAlphabet Inc’s Google is ramping up cloud infrastructure in India with a second cluster of data centres in and around capital New Delhi to meet increasing customer demands in a key growth market, senior company executives said. The new infrastructure will help provide solutions for problems such as disaster recovery within India and ensure low latency for many state-run enterprises in and around New Delhi.
Mobile operator Orange Mali has announced the launch of a 5G pilot in Bamako, the country’s capital. Seven months after testing the technology in Senegal, Orange is now testing 5G in Mali and invites customers to be among the first to try out the new network.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.