Kenyan fintech startup Paylend, which is helping MSMEs better record data and access loans, is conducting surveys in Tanzania and Nigeria ahead of beta tests in those markets.
Absa Bank Kenya, a subsidiary of South Africa’s Absa Group, has launched a WhatsApp banking solution called “Abby” to assist users in making basic transactions. According to the Bank, customers can use the service for bill payments, balance enquiry, inter-account transfers, as well as transfers between bank accounts and M-Pesa/Airtel money.
CDP vendors are stepping up to help clients meet expanded privacy requirements. The latest to announce new features is mParticle, which has changed default settings to not collect Apple’s Identity for Advertisers (IDFA) device tag, stores consent decisions under Apple’s App Tracking Transparency (ATT) program, prevents unauthorized data sharing, and notifies companies when partners change their APIs. Boring but useful.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.