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Kibo Commerce Platform Purchases Certona Personalization System

Meanwhile, commerce platform Kibo Software is also broadening its scope, in their case by purchasing behavioral personalization vendor Certona. Kibo, which offers solutions for retailers and manufacturers, was itself bought by private equity firm Vista Equity Partners in 2015. Kibo made four acquisitions the following year but this is the first since then.

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Nearly 300 Blockchain-Based Marketing Systems: NeverstopMarketing

February 19, 2019

Since we’re uncharacteristically cheery today, let’s ignore the hype and remember blockchain’s potential for privacy and ad fraud prevention. That makes it good news to find more than 290 blockchain-based marketing systems. NeverStopMarketing, which helps blockchain start-ups, has inevitably packaged the research in a logo-scape, which shows the most crowded categories are ad supply chain, ecommerce, and personal data management.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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