Kibo Spins Off Personalization Tools As Monetate

Omni-channel commerce platform Kibo bought personalization vendors Monetate and Certona back in 2019 with the intent of combining commerce and personalization in one solution.   Kibo hasn’t dropped that vision, but just sold its personalization tools to a private investment firm which will market them to other companies under the Monetate brand.  Kibo will continue to use the tools in its own system.