Kepler Group, a marketing agency, is introducing a new feature to its Kepler Intelligence Platform. Kip AIR (AI Recommendations) will score a brand’s organization of product data for its likelihood to get noticed and ranked by AI shopper bots — because shoppers aren’t all human any more. It’s yet more acknowledgment that AI search results are becoming more important than traditional search.
Email deliverability specialist mailX has purchased mailbox warm-up vendor mailwarm. The firm hopes to build “the world’s #1 email deliverability ecosystem,” which seems charmingly modest compared with most AI vendors’ goal of world domination.
Walmart has taken another step in the direction of offering its own shopper bot by incorporating an Ask Sparky button in its mobile app. Sparky, a genAI assistant, will respond to natural language queries by discovering products, making recommendations, synthesizing reviews and explaining product features. Down the road, Walmart envisions adding agentic AI capabilities, including re-ordering household supplies and booking services.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.