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Klaus Raises €12 Million to Analyze Customer Support Conversations

Venture funding may not quite be flowing like wine anymore, but the tap isn’t completely shut.  Klaus, which uses AI to review customer support conversations so managers don’t have to, just closed a €12 million Series A.  Klaus is based in Estonia and has an exceptionally cute cat logo, if you’re tracking either of those dimensions.

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IT Spending Will Increase But Marketing is Low Priority: Spiceworks Ziff Davis Survey

October 5, 2022

In somewhat cheerier news, Spiceworks Ziff Davis reports that most companies (51%) plan to increase IT spending next year, even those even more (83%) are worried about a recession.  Unfortunately for many marketers, the focus of spending will be infrastructure improvements not marketing.  If you want a clearer sense of IT priorities: personalized advertising ranks second-to-last on a list of ten ways organizations plan to use artificial intelligence.

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