Digital marketing platform Klaviyo has unveiled a new integration with TikTok syncing Klaviyo’s segment data with TikTok Audiences. This is aimed at delivering more personalized ads to existing customers and identifying new customers through smarter lookalike audiences. The syncing will happen in real time keeping TikTok Audiences up-to-date.
This brings the company’s outside funding total to $90 million. The toolkit automates the DSR process.
OpenAI is partnering with the World Association of News Publishers on an initiative called News AI Catalyst. The program will see OpenAI extend funding and technical assistance to some 128 newsrooms around the globe. The goal is to create newsroom sustainability without compromising quality journalism.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.