Klaviyo AI, launched in February has added three new features. Most notable is Flows AI, which will create complex campaign flows in seconds based only on a simple natural language prompt. Other additions will select the best A/B test option for individual subscribers and analyze review sentiments at scale.
CDP Tealium has entered into a multi-year strategic collaboration agreement with AWS for AWS to host Tealium instances globally. The arrangement will make it easier for companies in highly regulated industries to deploy Tealium in local data centers.
Digital ad spend is forecast to grow 16% to around $63 billion, according to this IAB report. This is about the same as last year’s growth and lower than 2022’s jump of 21%, but it will outpace the growth in total advertising spending. For the first time, digital video ad spend will exceed linear TV 52% to 48%. Raise your hand if you remember linear TV.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.