Marketing automation platform Klaviyo has unveiled a CRM aimed at consumer brands. Capabilities include Customer Hub, representing the platform’s first move into the service space. It’s in public beta for Shopify users and expects to expand to other partners soon.
Amazon is testing a feature that will allow users to buy products direct from brand websites if they are not available in Amazon’s inventory. Currently in beta, the feature will show those products alongside the hundreds of millions of products available directly from Amazon. It’s not like they’re risking the store.
As part of a series of product updates, DXP Sitecore has said that Sitecore CDP will now deliver AI-powered recommendations for campaign optimization. It also announced capabilities to keep AI-driven actions on brand as well as the launch of AI agents and agentic workflows. A new content copilot enabled by Sitecore Stream AI will help marketers generate content variants.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.