Klaviyo also pulls together customer data from all sources and uses the result for insights and personalized communications. The describe themselves as a “customer data and marketing platform”, which seems to include being a CDP. They’ve just raised a $200 million Series C, bringing total funding to $358.5 million.
DataQ never made my list of CDPs, although they call themselves one and may actually qualify. It’s pretty much moot now, since they were just purchased by ecommerce marketing agency Power Digital, which will use them to support its own customers. We can still cite them as another an independent CDP acquired during the pandemic.
Cisco’s survey of 3,000 IT execs from 21 regions globally indicates a significant number – 46% in America, and 34% in both Asia Pacific Japan, and Greater China (APJC) and Europe, expect remote work started during the pandemic to continue after. As a result security and worker compliance is a key concern, according to 85% of respondents and 59% say employeed training and awareness is their biggest challenge.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.