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Klaviyo Raises $200 Million Series C for Unified Data and Marketing

Klaviyo also pulls together customer data from all sources and uses the result for insights and personalized communications. The describe themselves as a “customer data and marketing platform”, which seems to include being a CDP. They’ve just raised a $200 million Series C, bringing total funding to $358.5 million.

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Cisco: Remote compliance a priority as companies anticipate remote workforce long term

November 17, 2020

Cisco’s survey of 3,000 IT execs from 21 regions globally indicates a significant number – 46% in America, and 34% in both Asia Pacific Japan, and Greater China (APJC) and Europe, expect remote work started during the pandemic to continue after. As a result security and worker compliance is a key concern, according to 85% of respondents and 59% say employeed training and awareness is their biggest challenge.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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