Here are two more bits of identity-related news. Verticast’s Valassis has launched Household Connect, which groups devices into households based on their behaviors and ties them to a physical address. And TVSquared has integrated Foursquare location data to tie TV ads to store visits and foot traffic. Household Connect will enable better ad targeting while the TVSquared enhancement will improve campaign measurement.

Piano is another company that doesn’t call itself a CDP but still builds unified customer profiles.  Their focus is supporting subscription businesses with features ranging from subscription sales to personalized experience creation to recommendations to audience segmentation.  They just raised a $20 million Series C plus $68 million in debt, on top of a previous $28 million.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.