We’re not quite ready to party like it’s 2019 but there was a touch of déjà vu yesterday when Klaviyo’s share price soared 23% after its initial public offering, which had already been repriced above its target. The offering gave Klaviyo a valuation of $9.2 billion or roughly 20x its 2022 revenue.
Forget right message to the right person at the right time. The real Holy Grail of marketing is tracking behavior after those messages are delivered. Just-launched Channel99 uses a combination of website tags and ad pixels to measure exactly that, at least for B2B accounts. Woot.
Marigold is a mash-up of martech stalwarts including Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent and Vuture. They just launched a Relationship Marketing Solution that combines the components into an endless buffet of hyper-personalized marketing goodness. If you’re wondering how closely the products are integrated, well, that’s a very good question.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.