Kmart Australia changes the make-up of its data platform
Kmart Australia has swapped out several core AWS components powering the retailer’s ‘next generation’ data platform and replaced them with a combination of Snowflake and Microsoft Power BI.
Kmart Australia has swapped out several core AWS components powering the retailer’s ‘next generation’ data platform and replaced them with a combination of Snowflake and Microsoft Power BI.
Invygo, which provides Middle East users with affordable cars from 50 different brands, has raised $1.9 million for a total of $4.2 million raised since April 2020. The company plans to form new partnerships with dealers and car rental companies.
Marketing, customer, and product leader details the personalisation technology investments that are helping the Aussie brand not just engage in better odds with customers but to also go bigger than the bet.
Pretty soon it will feel odd when you can’t click on an ad to buy something. PayPal is advancing that glorious future by transforming open web advertisements into fully functional storefronts. Somewhat related: Dentsu and Roku have advice on what makes shoppable TV ads succeed (hint: it’s more than personalization).