The photo accompanying this press release for Knak shows a stark, windowless reception area whose sole occupant is a potted plant. I don’t know what that’s supposed to tell us about their “codeless campaign creation platform”, which makes it easier for marketing automation users to build emails and landing pages. I do know they just raised a $25 million Series A. Maybe they can buy that plant a friend.
Maybe you’re interested in search engine marketing and maybe not, Dear Reader: we rarely cover it here so I have no way to know. But I’ll bet you’re interested in money, which means SEO platform Conductor has 150 million new reasons for you to care. They prefer the term “organic marketing”, incidentally.
Privacy-focused CDP Skypoint Cloud offers neither funding nor a potted plant today. They do have a new machine-learning-driven identity resolution service called Skypoint Resolve. It’s worth mentioning because not every CDP has its own identity management features.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.