Quick: who’s the leading cross-channel marketing cloud platform? If you didn’t say Knorex, you haven’t read their press release. Puffery notwithstanding, they’ve just launched an intriguing AI engine that powers many steps of digital ad management, including cross-channel budget optimization, programmatic bidding, contextual targeting, and campaign strategy recommendation.
We’ve already written a couple of times about Salesforce products that help businesses adapt to the pandemic, so I’m reluctant to cover them again. On the other hand, I see few other enterprise software vendors stepping up. So here’s the latest: Salesforce Anywhere, a collection of tools to support work-from-home activities for sales, service and marketing. Some are available now and most will be released over the next few months.
Death of the third-party data business is clearly exaggerated. Here’s one more proof: email data provider Webbula is adding near-real-time purchase intent data to its consumer audience segments.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.