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Kochava Buys DigiCenter to Expand Its Identity Graph

Marketing measurement expert Kochava has purchased identity graph builder DigiCenter.  The deal will expand the Kochava Collective mobile data marketplace with richer data and added email and cross-device identity coverage.  The combined business will have data on more than 1 billion hashed emails and 9 billion devices.

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Vericast and TVSquared Add Tracking Capabilities

May 20, 2021

Here are two more bits of identity-related news. Verticast’s Valassis has launched Household Connect, which groups devices into households based on their behaviors and ties them to a physical address. And TVSquared has integrated Foursquare location data to tie TV ads to store visits and foot traffic. Household Connect will enable better ad targeting while the TVSquared enhancement will improve campaign measurement.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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