Kochava Buys DigiCenter to Expand Its Identity Graph

Marketing measurement expert Kochava has purchased identity graph builder DigiCenter.  The deal will expand the Kochava Collective mobile data marketplace with richer data and added email and cross-device identity coverage.  The combined business will have data on more than 1 billion hashed emails and 9 billion devices.

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Vericast and TVSquared Add Tracking Capabilities

May 20, 2021

Here are two more bits of identity-related news. Verticast’s Valassis has launched Household Connect, which groups devices into households based on their behaviors and ties them to a physical address. And TVSquared has integrated Foursquare location data to tie TV ads to store visits and foot traffic. Household Connect will enable better ad targeting while the TVSquared enhancement will improve campaign measurement.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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