More on the data front: mobile media analytics vendor Kochava has launched a self-service data marketplace that lets marketers build custom audiences. The marketplace combines data collected Kochava’s analytics SDK with data from integrated mobile networks, publishing partners, and third party data providers. The Kochava SDK touches more than one billion devices globally.
I haven’t obsessed recently about Google, Facebook and Amazon taking over the world, but that doesn’t mean I’m over it. ComScore just reported that Facebook and Google own eight of the top ten mobile apps, the top ten apps capture 53% of mobile app time, and mobile apps occupy more than half of all media time. Don’t cry for Amazon: their app was rated most essential by Millenials.,
You know what else annoys consumers? Slow-loading Web pages. An survey from Web performance monitoring vendor Apica found that 32% of U.S. consumers would never go back to a poorly performing Web site or app and another 48% would be less loyal. UK and Swedish consumers were a bit more forgiving.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.