Grocery retailer Kroger continues to flesh out its retail media business. Just added: an option to use the Pacvue, Skai, and Flywheel Digital ad management platforms to purchase product listing ads on Kroger ecommerce sites. Before you ask: Flywheel Digital is unrelated to Comcast Flywheel.
Comcast-owned Freewheel has just launched a service that lets media buyers purchase audiences that are deduplicated across linear TV (the old-school channels you see on cable) and Connected TV (the things you access through streaming content services). The service uses linear TV audiences in Comcast households as a base, and supplements it with ads on CTV services that have partnered with Comcast. It’s one small step to make CTV buying easier.
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The entire staff was trapped last night when someone forgot the key at an Escape the Room event, so I’m writing today’s newsletter. First, this survey from The Harris Poll for NetReputation.com found 76% of consumers won’t buy products with a “one-star or less” online rating. What’s not obvious is why the other 24% would.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)