Kroger was a pioneer of the retail media industry, which distributes ads through retailers’ own channels such as email and in-store displays. They’ve just taken a logical next step, using Kroger customer data to target video and CTV ads in channels that Kroger doesn’t own. Clients buy the ads in the Kroger Private Marketplace, a self-service platform for ad agencies and brands.
The criticism keeps coming. Snap reports that companies are failing to take proper advantage of Augmented Reality (AR), by not recognizing that customers want to use it for practical applications such as shopping, learning, and entertainment. Meanwhile, IntentHQ says failure to utilize existing data is costing telcos millions of dollars in potential revenue. Is cranky the new black?
I was hoping that Spacee’s HoverTouch Wall was one where people did the hovering, like angels in a Renaissance fresco. Alas, it’s the image itself that hovers in front of a surface, creating a touch screen without the screen. That’s still pretty cool and greatly expands the potential inventory for retail media and out-of-home advertisers.
There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services. But looming antitrust cases likely had something to do with it.