Kroger Retail Media Adds Video and CTV Ads

Kroger was a pioneer of the retail media industry, which distributes ads through retailers’ own channels such as email and in-store displays.  They’ve just taken a logical next step, using Kroger customer data to target video and CTV ads in channels that Kroger doesn’t own.  Clients buy the ads in the Kroger Private Marketplace, a self-service platform for ad agencies and brands.