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Lack of Training Holds Back Marketing AI Deployment: Marketing AI Institute

More than half (51%) of the respondents to this Marketing AI Institute survey said they think artificial intelligence is very or critically important to their success in the next twelve months.  But just 29% of respondents are confident in their AI knowledge and 81% say their company doesn’t provide training on the subject.  Personalized consumer experiences (41%) and better insights (40%) are effectively tied as the most common marketing AI applications.

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Majority of Marketers Now use Multi-Touch Attribution: MMA Global

July 19, 2022

For the first time ever, more than half (53%) of the marketers answering MMA Global’s State of Attribution survey said they’re using multi-touch attribution (MTA).  Users report an 8% return on investment increase from MTA and 71% say it’s a critical part of their measurement toolkit, along with media mix models and experiments.  But many are concerned that tracking restrictions with make the necessary data less available.

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Security and Technology Block AI Use in Call Centers: Talkdesk

July 19, 2022

Contact center managers have a different take on AI: Talkdesk reports that 87% feel at least moderately familiar with AI applications in the call center and 85% believe it’s important.  But they list security, infrastructure, resistance to change, and lack of quality data as the top barriers, not training.  Oddly enough, fewer companies report having deployed AI systems than one year ago.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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