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Lack of Training Holds Back Marketing AI Deployment: Marketing AI Institute

More than half (51%) of the respondents to this Marketing AI Institute survey said they think artificial intelligence is very or critically important to their success in the next twelve months.  But just 29% of respondents are confident in their AI knowledge and 81% say their company doesn’t provide training on the subject.  Personalized consumer experiences (41%) and better insights (40%) are effectively tied as the most common marketing AI applications.