Land of Nod cross matches 94% of its customers with anonymized profiles from Conversant. Conversant gathers behavioral data directly and transactional data from around 4,000 retailers to create profiles that link individual across channels and devices. The average Conversant profile combines an average of 14 cookies and devices.
IBM will make Pitney Bowes’ location intelligence solutions available on its “BlueMix” platform-as-a-service development environment. This will make it easier for developers to embed Pitney Bowes’ location information and services in their own mobile products.
Invoca, the call intelligence company, today launched the Voice Marketing Cloud at its annual Call Intelligence Summit. The Invoca Voice Marketing Cloud is the first solution to connect and inform the entire customer experience, delivering the same capabilities for voice interactions that digital marketing clouds from Salesforce, Adobe and Oracle bring to channels like web, email, social and display. …
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.