Mastercard is another firm that collects huge amounts of individual-level data without raising any political eyebrows. Personalization platform Dynamic Yield, which Mastercard owns, will be using that data to create new advertising audiences and individual-level personalized messages.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.