Latin America Digital Transformation Report 2021 (by Atlantico)
The foundations, the flourishing ecosystem, opportunities ahead. Fast growing technology companies are playing more important role in Latin America´s Economy.
The foundations, the flourishing ecosystem, opportunities ahead. Fast growing technology companies are playing more important role in Latin America´s Economy.
Accenture has acquired Malaysian data management and analytics firm BIIT Consulting to complement Accenture’s efforts to drive greater AI and data transformation within the Southeast Asian region. The move also aims to further solidify Accenture’s position in the market for providing AI and data-led transformation services.
Accenture (NYSE: ACN) today announced its intent to acquire Experity, a leading provider of cloud-based customer experience and commerce solutions in Brazil. Experity helps businesses build greater efficiencies and agility in commerce, marketing, content and data through leading cloud-based technologies. Accelerated by the pandemic, Brazil’s e-commerce spending has reached historic levels – nearly $10 billion in the first six months of the year – pushing brands to rapidly reimagine their commerce experience.
Will the metaverse rescue marketers from the loss of third-party cookies and device tracking? Perhaps you scoff the metaverse doesn’t actually exist. That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel. Pioneering? Optimistic? Delusional? Take your pick.