Latin America Digital Transformation Report 2021 (by Atlantico)
The foundations, the flourishing ecosystem, opportunities ahead. Fast growing technology companies are playing more important role in Latin America´s Economy.
The foundations, the flourishing ecosystem, opportunities ahead. Fast growing technology companies are playing more important role in Latin America´s Economy.
Accenture has acquired Malaysian data management and analytics firm BIIT Consulting to complement Accenture’s efforts to drive greater AI and data transformation within the Southeast Asian region. The move also aims to further solidify Accenture’s position in the market for providing AI and data-led transformation services.
Accenture (NYSE: ACN) today announced its intent to acquire Experity, a leading provider of cloud-based customer experience and commerce solutions in Brazil. Experity helps businesses build greater efficiencies and agility in commerce, marketing, content and data through leading cloud-based technologies. Accelerated by the pandemic, Brazil’s e-commerce spending has reached historic levels – nearly $10 billion in the first six months of the year – pushing brands to rapidly reimagine their commerce experience.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.