Latin America’s US$1 billion retail media market boasts some of the highest return on ad spending in the world. Amid worsening economic conditions, marketers are turning to retailers to deliver performance advertising and results at scale. Flush with data and innovative ad formats, several retail media frontrunners are already emerging—and revolutionizing the ad industry as we know it.
Former Fave Execs Joel Neoh and Audra Pakalnyte have launched First Move, a founder-led early-stage fund, to empower consumer-focused startups across Southeast Asia. First Move said that the fund sets the bar high with its commitment to accelerate the success of early-stage consumer ventures. The fund provides vital pre-seed funding of up to US$100,000 and has a current portfolio of seven companies spanning Singapore, Malaysia, and Indonesia.
Shinkansen, the Chilean fintech startup, has closed a seed investment round of US$3 million led by ALLVP, a Mexican venture capital firm. The investment aims to support Shinkansen’s expansion into Mexico, Peru, and other parts of Latin America. Shinkansen aims to provide a solution for fast money transfer and transactions in the banking and fintech sectors. The company offers a unique and simple API integration that facilitates money movement in the fragmented Latin American market.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.