Latin America’s US$1 billion retail media market boasts some of the highest return on ad spending in the world. Amid worsening economic conditions, marketers are turning to retailers to deliver performance advertising and results at scale. Flush with data and innovative ad formats, several retail media frontrunners are already emerging—and revolutionizing the ad industry as we know it.
Former Fave Execs Joel Neoh and Audra Pakalnyte have launched First Move, a founder-led early-stage fund, to empower consumer-focused startups across Southeast Asia. First Move said that the fund sets the bar high with its commitment to accelerate the success of early-stage consumer ventures. The fund provides vital pre-seed funding of up to US$100,000 and has a current portfolio of seven companies spanning Singapore, Malaysia, and Indonesia.
Shinkansen, the Chilean fintech startup, has closed a seed investment round of US$3 million led by ALLVP, a Mexican venture capital firm. The investment aims to support Shinkansen’s expansion into Mexico, Peru, and other parts of Latin America. Shinkansen aims to provide a solution for fast money transfer and transactions in the banking and fintech sectors. The company offers a unique and simple API integration that facilitates money movement in the fragmented Latin American market.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.