Facing so many challenges during the pandemic, retail needs to have the following while welcoming 2022: e-commerce, empowering on-ground staff, use of data, reducing friction, and taking an omni-channel approach.

WeAreContent, a leading company in multimedia content creation and effective content strategies with SEO techniques, presented last month through the virtual event with partners of the IAB Colombia, the results of the SEO Latin America 2021 digital study. One of the conclusions found that that there is a clear lack of knowledge in the marketing areas of organizations and also in their digital areas. Only 57% of the digital areas of organizations consider SEO to be fundamental and 43% do not see it as an essential tool surprise the community.