Lattice Engines Launches CDP for ABM

Predictive analytics vendor Lattice Engines has announced what it calls the first Customer Data Platform for Account-Based Marketing, a claim that other B2B CDPs would surely contest. For what it’s worth, Lattice and several similar systems were listed as CDPs in the original CDP Guide published by Raab Associates in 2013. The new platform is in private beta and should be released by the end of 2018.