Leadspace Adds Better Analytics and CRM Integrations
Looking for more practical news? Leadspace announced details of its latest release, which includes improved analytics and integration with Salesforce, Pardot, and its ReachForce acquisition.
Looking for more practical news? Leadspace announced details of its latest release, which includes improved analytics and integration with Salesforce, Pardot, and its ReachForce acquisition.
Syncsort has purchased Pitney Bowes’ software solutions business, a collection of tools for customer analytics, data quality, personalization, interaction management, geocoding, and more. It illustrates the interest that general data management vendors are showing in customer data. Price was $700 million.
Finally, we’re told that a majority of robocall blocker apps have been found to share personal data without user permission. How much you care depends on your attitude towards privacy but it’s surely bad news in terms of general trust levels. Can I go home now?
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)