B2B CDP Leadspace and data compiler ZoomInfo have announced a strategic partnership that will give Leadspace “platform-level integration” with ZoomInfo data. Tight integration of third-party data, especially about non-customers, is much more common among B2B CDPs than B2C CDPs. But you knew that.
A frightening 59% of U.S. sales leaders in this SugarCRM survey say their CRM system is costing them revenue and 61% can’t see all their marketing, sales, and service data. Figures for UK, Germany, and Australia are a little better. Also intriguing: despite incomplete data, 89% are already using artificial intelligence and 93% expect to use it more.
PureB2B also compiles business contact and company data for marketers. They just launched PurePredict, which combines contact-level intent-based content consumption of known individuals; company-level intent based social media behaviors; and domain-level intent based on content consumption by anonymous individuals. If that’s not enough, the company says it will add other types of intent data in the future.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.