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Leadspace Adds Direct Access to ZoomInfo Data

B2B CDP Leadspace and data compiler ZoomInfo have announced a strategic partnership that will give Leadspace “platform-level integration” with ZoomInfo data.  Tight integration of third-party data, especially about non-customers, is much more common among B2B CDPs than B2C CDPs.  But you knew that.

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PureB2B Combines Three Intent Data Types in One Product

February 18, 2021

PureB2B also compiles business contact and company data for marketers.  They just launched PurePredict, which combines contact-level intent-based content consumption of known individuals; company-level intent based social media behaviors; and domain-level intent based on content consumption by anonymous individuals.  If that’s not enough, the company says it will add other types of intent data in the future.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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