Leadspace Adds Direct Access to ZoomInfo Data

B2B CDP Leadspace and data compiler ZoomInfo have announced a strategic partnership that will give Leadspace “platform-level integration” with ZoomInfo data.  Tight integration of third-party data, especially about non-customers, is much more common among B2B CDPs than B2C CDPs.  But you knew that.

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PureB2B Combines Three Intent Data Types in One Product

February 18, 2021

PureB2B also compiles business contact and company data for marketers.  They just launched PurePredict, which combines contact-level intent-based content consumption of known individuals; company-level intent based social media behaviors; and domain-level intent based on content consumption by anonymous individuals.  If that’s not enough, the company says it will add other types of intent data in the future.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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