Leadspace Adds Direct Access to ZoomInfo Data

B2B CDP Leadspace and data compiler ZoomInfo have announced a strategic partnership that will give Leadspace “platform-level integration” with ZoomInfo data.  Tight integration of third-party data, especially about non-customers, is much more common among B2B CDPs than B2C CDPs.  But you knew that.

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PureB2B Combines Three Intent Data Types in One Product

February 18, 2021

PureB2B also compiles business contact and company data for marketers.  They just launched PurePredict, which combines contact-level intent-based content consumption of known individuals; company-level intent based social media behaviors; and domain-level intent based on content consumption by anonymous individuals.  If that’s not enough, the company says it will add other types of intent data in the future.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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