One thing we do know is that CDPs have become more popular among B2B marketers. A big reason is the CDP is an easy place to load third party data that can in turn be fed to marketing automation and CRM systems. CDP Leadspace has just announced a deal with intent data vendor Bombora, conveniently illustrating that very point. Thanks!
We’ll see how this week goes, Dear Reader. If the news is as slow as expected, we might just shut down early and give you back a few minutes. In the meantime, we have some items left over from last week. Let’s start with an acquisition: software review site G2 Crowd has purchased Siftery, which examines company Web sites to figure out what technologies they’re using. The idea is for Siftery to help companies manage their technology after HG Data helps them buy it.
How about something completely different? Anagog lets companies deliver personalized, context-sensitive services on a mobile phone without moving personal data off the handset. The trick is an engine that runs on the device itself, tracking detailed behaviors but only exposing a summary profile and predictions to external systems. Let that sink in: “absolutely no reliance on the cloud” is now a selling point. Can “absolutely no AI” be far behind?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.