Leadspace has launched a B2B “audience management platform”, which combines a company’s own data with third-party data, contact databases, social profiles, intent data, and data on the open web. It includes individuals and companies. Data is updated in real time and made available to other systems for analysis and execution. In other words, it’s a B2B CDP. Leadspace’s original predictive modeling services will be part of the new solution.
Ay-yi-yi-yi. No, we’re not talking mariachi music today (although here’s a version of that song in Russian, in case you’re interested). Instead, we’re doing three items involving artificial intelligence: AI-AI-AI, get it? First up: Networked Insights, a social media monitoring system, has just launched an “AI-fueled audience marketing platform”. The company captures information that people share through Web, mobile, and social network behaviors, builds individual profiles, and then makes them available in audiences that can be reached through Twitter, Facebook, and ad exchanges.
As marketing departments ramp up their data and technology skills, ad agencies need to keep pace or risk losing more business.
Google will pay to carry stories from Canadian news outlets under an agreement announced yesterday. Details are sparse but the process for compliance with government’s C-18 law has been simplified to meet some Google objections. Meta, the only other firm required to make payments under the law, has not changed its decision to block reliable news.